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Prioritization & Product Strategy on Steroids – The Next Step of Design Thinking

Prioritization & Product Strategy on Steroids - The Next Step of Design Thinking

Main Speaker:


Moshe Weiss

Rotem Binheim

Tracks:

Management

Seminar Catgories:

Business Innovation

Course ID:

18723

Date:

29.11.2018

Time:

Daily seminar
9:00-16:30

Add to Calendar 29.11.2018 09:00 29.11.2018 16:30 Asia/Jerusalem Prioritization & Product Strategy on Steroids - The Next Step of Design Thinking

This workshop will introduce an innovative method (based on Design Thinking methodology) to define strategy and prioritization better in an intelligent way so that your organization will increase its revenues with minimal efforts. Most of the time we think either strongly business or strongly customer experience. It’s very hard to combine both into one single value. Especially if you have multiple paths to develop your business to.
The method described in this workshop will help you to combine the Business value and the Customer experience value into one unique intelligent measurement, to compare the multiple business development paths and will identify the ones that will gain the best momentum for your business.
This comparison will be done using activities taken from the Design Thinking world, that will walk through your team towards clarifying the correct road to turn to and to scatter the fog around what will get you more revenues with minimum efforts.
The method was developed in recent years by Moshe Weiss, a Design Thinking guru and UX leader in IBM and Rotem Binheim, a senior UX Consultant, Researcher & Workshops leader. We will work on a simulation of a challenge, taken from the real world.
Using a workshop, you will learn the new method and will gain better tools to prioritize better, using the challenge and these activities:

1. Empathizing the customer – understanding your customer and the markets that your product is being sold to.
2. Understanding the current situation, measuring an “Efficiency Score”
3. Finding the pain points in the current situation. Solving them will increase revenues.
4. Finding “Solution Packages” to the prioritized Pain Points.
5. Identifying the “Solution Packages” that will bring the highest revenues within low efforts.

Overview

This workshop will introduce an innovative method (based on Design Thinking methodology) to define strategy and prioritization better in an intelligent way so that your organization will increase its revenues with minimal efforts. Most of the time we think either strongly business or strongly customer experience. It’s very hard to combine both into one single value. Especially if you have multiple paths to develop your business to.
The method described in this workshop will help you to combine the Business value and the Customer experience value into one unique intelligent measurement, to compare the multiple business development paths and will identify the ones that will gain the best momentum for your business.
This comparison will be done using activities taken from the Design Thinking world, that will walk through your team towards clarifying the correct road to turn to and to scatter the fog around what will get you more revenues with minimum efforts.
The method was developed in recent years by Moshe Weiss, a Design Thinking guru and UX leader in IBM and Rotem Binheim, a senior UX Consultant, Researcher & Workshops leader. We will work on a simulation of a challenge, taken from the real world.
Using a workshop, you will learn the new method and will gain better tools to prioritize better, using the challenge and these activities:

1. Empathizing the customer – understanding your customer and the markets that your product is being sold to.
2. Understanding the current situation, measuring an “Efficiency Score”
3. Finding the pain points in the current situation. Solving them will increase revenues.
4. Finding “Solution Packages” to the prioritized Pain Points.
5. Identifying the “Solution Packages” that will bring the highest revenues within low efforts.

Who Should Attend

Everyone that is related to your organization’s revenues, directly or indirectly. It may be Product Management, Sales, Marketing, Development, QA, Design, Support and more.
No need to prepare for anything. Just come open-minded to learn a new innovative approach to measure success better.

Course Contents

Growth & Success

  • An innovative method to measure and find the optimal way to increase revenues while investing the minimum you can.

Design Thinking methodology

Focus

  • How to clear the fog and the noises of different key persons with different motivations in the organization.
  • Focus your team on the goal and the right way to achieve it.

Teamwork

  • Brainstorming & bonding between the participants.
  • Understanding the peers – their difficulties and how they act.


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